WHY IT’S REAL – In the blackest of blacks, our Eye Am Beautiful Mascara provides a lash-extending and volumizing effect. With a silicone brush, treat your lashes with more volume, length, and strength. This creamy formula also delights your lashes with moisture and lash elasticity.
This formula uses natural wax that is emollient and hydrating for the lashes. Also, it truly enhances the look of the lashes, lengthens and thickens the lashes without being clumpy and because it stays hydrated it doesn’t flake throughout the day. It’s also buildable so you can apply another coat for a more dramatic look!
REAL APPLICATION – Begin by applying product starting at the base of the upper lashes, and wiggle from root to tip. Be sure to coat the top of the lashes as well. If you want to build the lashes, go back and forth between lashes. With the mascara tip pointed up, sweep left to right applying product to the bottom lashes.
REAL TIPS – If you ever find yourself with your favorite eyeliner MIA, grab an angled brush and sweep it into the product. Use the brush and apply as you would a gel eyeliner. Give it about 30 seconds to set and take on the day.
REAL PAIRING – Use as the finishing touch to any of REALHER Shadow Palettes, Eyeliner, and Liquid Liner.