I have very deep set eyes and I am getting older so putting eyeliner on and having it stay in place all day was getting to be more of a challenge. I am 73. I decided to try this eyeliner when it was offered at Costco and it is the gold standard in my opinion. I am an esthetician so I have tried many brands. This is the only one that goes on gently and stays put all day. I love the rich brown color and the lighter eyelid color. Perfect product! When I ordered from this site my order came quickly. I will definitely reorder again.