Upgrade Your Eye Makeup with the Magic of Color Theory

Hello, fellow beauty enthusiasts! Are you ready to elevate your eye makeup game to a whole new level? Say hello to the world of color theory – a game-changer that will transform the way you approach your makeup choices. If you've ever wondered which colors work best for your skin tone or eye color, the color wheel is your new best friend.


This powerful tool isn't just for artists; it's your secret weapon for achieving flawless and effortless makeup combinations. So, let's dive in and unveil the art of using the color wheel for a makeup masterpiece!

Understanding the Color Wheel

At the heart of color theory lies the color wheel – a simple yet incredibly versatile tool. It's composed of 12 colors that include primary, secondary, and tertiary shades. These colors interact in fascinating ways, giving you the power to create harmonious and eye-catching makeup looks. Think of it as your roadmap to blending shades seamlessly and making your makeup pop.

How Color Theory Influences Makeup Choices

The color wheel isn't just a fancy concept; it's a practical guide that can revolutionize your makeup routine. Here's how it comes into play:
  1. Crafting Dynamic Makeup Looks: While not every makeup look requires color theory, it can add that extra oomph to your style. By strategically selecting colors, you can create contrast and balance that take your makeup to the next level. Imagine making your eye color stand out, defining your cheekbones, and choosing lip shades that make a statement. Color theory helps you achieve all that effortlessly.
  2. Discovering Your Undertones: Ever struggled to find the perfect foundation or concealer shade? Color theory has your back. Understanding undertones – warm (golden/yellow) and cool (pink/blue or red/purple) – becomes a breeze. Try different shades and watch as they seamlessly blend with your skin, revealing your ideal undertone match.
  3. Mastering Color Correction: Say goodbye to unwanted blemishes with the magic of color correction. The color wheel plays a crucial role here. For instance, if you have blue undertones in dark circles, you can neutralize them with shades of orange, soft pinks, and peaches. It's like your personal color-correcting wizard!

Making Color Theory Work for Your Skin Tone

We all have unique skin tones, and the color wheel can help you pick complementary shades. Fair and deep skin tones can experiment with a wide range of colors. For a subtle touch, mix warm and cool shades to maintain a dynamic look. On the other hand, medium to olive skin tones can explore warm makeup colors that harmonize with their skin. For added drama, cool eyeshadow colors like blues, plums, and purples create striking contrast.

Elevating Your Eye Makeup with Color Theory

With a plethora of eyeshadow options, color theory narrows down the choices that best complement your eye color. Enhance your blue, green, brown, or hazel eyes with these expert tips:
  • Blue Eyes: Opt for shades with yellow undertones, like gold or ochre tones. They'll instantly make your blue eyes pop.
  • Green Eyes: Red undertones, vivid reds, and burgundies create stunning contrast and emphasize green eyes.
  • Brown Eyes: Explore cool shades of plum and blue to enhance warm flecks in your brown eyes.
  • Hazel Eyes: Terracotta shades with orange undertones are your go-to for making hazel eyes shine.

From crafting makeup looks to discovering your undertones and perfecting color correction, the color wheel is your beauty ally. Embrace the power of color theory and embark on a journey of endless creativity. Your makeup routine will never be the same again – and that's what makes it so exciting!


WHY IT’S REAL Each of our eye shadow palettes offer nine motivating and empowering shades in four finishes: matte, sheen, shimmer, and metallic. Each of these natural shades easily blend and never crease, and can create any eye look you desire. This palette offers rich, true-to-color pigment payoff with each swipe of application.

Make it Happen Our most universal palette is great for the office, perfect for an evening out, or for your go-to day-off look. This collection offers deep burgundies, coppers, and subtle browns, flattering for every woman.

Driven: Soft Matte Vanilla. Perfect shade to create a mute canvas from eyelid to brow bone.

Limitless: Rose gold sheen. A whimsical shade for an everyday look.

Invincible: Matte cinnamon. Ideal transition color to softly blend upwards into the eye crease.

Bodacious: Copper taupe sheen. Lightly dab this soft glam look into the middle of your eyelid.

Dazzling: Shimmering true copper. For those who want to lightly amplify their day-time look.

Indomitable: Matte mahogany. Your go-to shade for a more romantic eye with its soft red to true brown undertones.

Awesome: Medium bronze sheen. Perfect hue to blend an eyelid and dramatic outer V color together.

Terrific: Metallic espresso. When you want the glam and the drama all at once.

Unshakeable: Matte espresso. When Terrific is to glam, and you just want the drama.

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