our mission

We believe skincare doesn't have to be complicated, but it does have to work.

Our mission is to create simple, effective beauty products that produce visible results. Shared through our network of world class Brand Partners, we are able to empower others on their pursuit of happiness while establishing Lorde + Belle as the most trusted and effective luxury skincare brand in the world.

Our Mission

WE BELIEVE BEAUTY SHOULD BE CONSCIOUSLY CREATED

Our products are designed with three things in mind:science, quality and potency. We are meticulous in the development of products designed through research and science, we value safety and exceed EU standards, and we develop products with generous active ingredients for maximum results.

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WE AIM TO BE THE LEADER IN ADVANCED SKINCARE

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Established on the foundation of science, technology and innovation.

OUR FOUNDER

Lorde + Belle founder, Bill Xiang, created a modest beauty company in China more than a decade ago. His stellar reputation led him and his family to Southern California where he was quickly able to gain a foothold in the market, building a global portfolio of notable beauty brands and companies. Although successful, Bill wanted to find a path where others could thrive. Through Lorde + Belle, he’s partnered with industry experts to develop a strategic, social-selling business model, which follows two simple principles: empower people and enrich lives.

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LORDE + BELLE BRAND PARTNER

Empower + Educate + Elevate

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