Our mission at Lorde + Belle is to empower, educate and elevate people. We are dedicated to integrating luxury skincare with high-performance, cutting-edge technology. Through our Brand Partners, we cultivate success and provide unparalleled support as they design their ideal life.



His passion for the industry took him throughout Asia and America, selling innovative beauty products and services to the best in the business. His stellar reputation led him and his family to Southern California, where he was quickly able to gain a foothold in the market, securing retail accounts with HSN, Macys, Neiman Marcus and other major beauty retailers. Bill has built a global portfolio of notable beauty companies, with reputable brands regularly seeking his guidance and expertise in many areas, from product development to packaging and distribution. While successful in his other brands, Bill desired to create a path where others could thrive. He was introduced to the direct sales business model and was instantly intrigued. Bill spent years researching and seeking advice from leaders in the channel before he created Lorde + Belle. As founder of Lorde + Belle, Bill focuses on the company strategy and has a heavy focus on new product development, working with scientists, dermatologists and industry experts around the world. His desire to create a skincare line includes three key elements – products developed by science with innovation at the forefront, products with safety in mind and adhering to EU standards, and products with high active ingredients that really work. With his background in building great brands and developing products that work, his passion led him to create Lorde + Belle, a social-selling company designed to empower, educate and elevate our field of Brand Partners. Bill lives in Orange County, California with his wife and two children.

VP of Sales and Operations


With her own entrepreneurial spirit, April first fell in love with our industry while building a team in the field and has over twelve years of experience leading corporate sales teams in direct selling.

She joins us from industry leaders in beauty, health, and wellness in the direct sales channel where her passion for helping others reach their fullest potential makes her a great addition to our team at Lorde + Belle. April has a history of success with launching start-ups like MONAT Global and expanding new markets in well-established brands such as Plexus Worldwide, with expertise in the development of recognition programs, sales tools, and strategies, as well as, designing incentives that help Brand Partners build and grow.

April lives in Phoenix, AZ with her boyfriend and two Frenchies. She loves to travel, immerse herself in foreign cultures, and has a rule of stamping her passport at least once per year!

Vice President of International

Ky Eap

Director, Marketing & Communications


Devon brings over 9 years of experience managing successful marketing, communication, retention, and sales campaigns for direct selling organizations. During her time in the channel, Devon has spearheaded award-winning customer experiences, events, and sales tools. She is an experienced storyteller, has developed brand, product, and opportunity stories for numerous direct sales companies, including Isagenix, Plexus and Rodan + Fields. With a passion for enhancing the Brand Partner and customer experience to enable field sales, she is thrilled to be a part of the Lorde + Belle team. Devon holds a Masters in Global Management and the equally impressive title of ‘mom’ to her young son Wyatt and two furry, four-legged ball destroyers.

National Sales Director


Evelyn Monroig has been a multi-million dollar earner and a top Field leader for over 30 years in the Direct Selling. She developed a business that produced 7 figures in monthly revenue in Puerto Rico alone. She was recognized among the 33 most important Business Women by Caras Magazine in 2006 and among the 10 most important Business Women by the Senate of Puerto Rico. She was also a recipient of the Top Woman Award in 2007 by Caribbean Business as one of the leading entrepreneurs to follow and People To Watch in 2016. Evelyn is a Christian woman who loves God above all things. As a mother, wife, Certified Life Coach, John Maxwell Coach, Professional Visionary Speaker and entrepreneur who has conducted businesses in 15 countries including Mexico and Colombia. Her heartfelt passion is to help Hispanic families to have a better future and be all that God has called them to do.

Field Development


As a top leader with 27 years of experience in the Direct Selling Industry ranking in the elite .00015% nationwide, Lesley made a conscious career change joining the Lorde + Belle corporate team, aligning her passion for safe, clean ingredients with her skills to make a positive impact in more people's lives. She is a heart warrior mom to a 6 year old little girl, a speaker, makeup artist, 'glamorous granola girl', and an overcomer. Lesley's mission is to educate, empower and elevate people to pursue their goals and happiness.



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